Google Alerts emails you when your search terms show up somewhere new on the web.
Ulavu is built for competitors: it watches their actual pages and pricing, and tells you what changed and why it matters to your business.
No credit card to start. Cancel anytime. Up to 4 competitors.A free Google service that emails you when new pages matching your search terms appear in Google's index: news, blogs, press, forum posts. Great for catching public mentions of a brand or topic. It was never built to watch a competitor's own site, so it misses silent changes and can't judge what matters to you.
Purpose-built competitor tracking. It reads your site first, watches each competitor's whole page, pricing and offers, and uses AI to flag only the changes that matter to your business, with the reason why. $10/month, set up in about 5 minutes.
The short version: Google Alerts is a fine, free way to catch what the web says about a competitor. Knowing what a competitor actually does on their own pages, and which of it matters, is a different job. That is the one Ulavu is built for.
An honest look. Google Alerts and Ulavu solve different problems, so the question is which job you need done.
| Ulavu | Google Alerts | |
|---|---|---|
| Price | $10/month, flat | Free |
| Built for | Tracking your competitors | Catching web mentions of any term |
| What it watches | Competitors' own pages, pricing and offers | New pages Google indexes for your terms |
| Web-wide news and mentions | Only the pages you add | The whole web |
| A silent pricing-page edit | Caught | Missed: no new result to alert on |
| Relevance to your business | Automatic, from your site | Manual: you read every alert |
| Pricing & packaging detection | Built in | |
| Full-page capture history | 30 per competitor | |
| AI change summaries | ||
| Setup | Add your site, then competitors | One alert per search term |
competitor tracking that reads your site first, watches each competitor's full page, pricing and offers, and emails you only the changes that matter to your business, with the reason why, for up to 4 competitors at $10/month.
web-wide mention monitoring. Ulavu watches the competitor pages you add, so if you also want to catch every news article, press mention or forum post about a company across the web, keep a free Google Alert running alongside it for that.
The two sit well together: Google Alerts for what the web says, Ulavu for what your competitors do.
A competitor's quiet price cut or repackage usually surfaces weeks late, from a prospect. Ulavu flags it the day it happens.
No tiers. No per-seat pricing. No sales call.
7-day free trial · no credit card to start
Add your site and your first competitor. Ulavu watches the rest and tells you what changed and why it matters, at $10/month.
Start your 7-day free trialFor competitor tracking, yes. Google Alerts catches new web mentions of your search terms; Ulavu watches your competitors' actual pages and pricing and tells you what changed and why it matters. Many teams run both: Google Alerts for mentions, Ulavu for competitor changes.
Not reliably. Google Alerts fires when a new page matching your terms is indexed. A competitor quietly editing their existing pricing page usually produces no new result, so no alert. Ulavu captures and compares the page itself, so it catches the change.
They do different jobs. Google Alerts is great, and free, for catching public mentions. It was never built to watch a competitor's own site, judge relevance to your business, or track pricing and packaging. That is what Ulavu does, for $10/month.
Google Alerts monitors the whole web for new mentions of any term: news, blogs, press, forums. Ulavu only watches the competitor pages you add. If you want web-wide mention monitoring, keep a Google Alert for that alongside Ulavu.
If you have been using Google Alerts to keep an eye on competitors, yes: add your site and competitors and Ulavu runs in minutes, watching their pages for real changes. You can keep a free Google Alert running for brand and news mentions.