Crayon is a powerful competitive intelligence platform built for dedicated CI teams. If you just need to know what your competitors changed without an enterprise contract or a program to run it, Ulavu covers the core at a tenth of the cost.
No credit card to start. Cancel anytime. Up to 4 competitors.A full enterprise CI platform (broad source tracking, AI battlecards, win-loss and 20+ integrations), built for dedicated competitive intelligence and enablement teams. Powerful, and priced and scoped for teams that have someone to run it.
The core job: tracking competitor websites, pricing and offers, with AI that flags what matters to your business. $10/month, set up in about 5 minutes. No battlecards or CRM integrations; no contract either.
The short version: if you have a CI team, look at Crayon. If you're a founder, PMM or growth lead who just needs to stay on top of a handful of competitors, Ulavu is the lighter, cheaper fit.
An honest look. Crayon does far more than Ulavu, so the question is how much of it you need.
| Ulavu | Crayon | |
|---|---|---|
| Price | $10/month, flat | From ~$1,000/mo (quote-based, annual) |
| Built for | Founders, PMMs, small B2B teams | Dedicated CI and enablement teams |
| Setup | ~5 minutes, self-serve | Onboarding; needs a program owner |
| Competitors tracked | Up to 4 | Scales to many |
| What it tracks | Websites, pricing, offers, promotions | 100+ data types: site, pricing, content, social, news, job posts, filings |
| AI relevance to your business | Core feature | AI + curation |
| Full-page capture history | 30 per competitor | |
| Pricing & packaging change detection | ||
| Battlecards | ||
| Win-loss analysis | ||
| CRM / Slack / enablement integrations | Email alerts | 20+ (Salesforce, Slack, HubSpot…) |
| Free trial | 7 days, no card | Demo only |
full-page capture and comparison of each competitor's site and pricing, AI that judges every change against your business and emails you only what matters, promotion detection, and change history, for up to 4 competitors at $10/month.
battlecards, win-loss, CRM or Slack integrations, or the broad source coverage (social, news, filings, job posts) Crayon offers. If those are central to how you work, Crayon or Klue is the better tool.
Ulavu is deliberately the 20% of competitive intelligence most small teams actually use, done well. Not a platform to administer.
Ulavu is $10/month, flat, for up to 4 competitors. 7 days free, no credit card. Crayon is quote-based: you book a demo and sign an annual contract.
No tiers. No per-seat pricing. No sales call.
7-day free trial · no credit card to start
For small teams that need the core of competitive intelligence (tracking competitor websites, pricing and offers with AI that flags what matters), yes. For dedicated CI teams that need battlecards, win-loss and deep integrations, Crayon does more.
No. Ulavu focuses on tracking competitor changes and explaining which ones matter. If battlecards and sales enablement are central to your work, Crayon or Klue is a better fit.
Crayon doesn't publish pricing. It's quote-based, sold as an annual contract after a demo, and typically starts around $1,000/month and up. Ulavu is $10/month, flat.
If you mostly use Crayon to watch a handful of competitors' sites and pricing, yes: add your site and competitors and you're running in minutes. If you rely on battlecards, win-loss or CRM integrations, Ulavu won't replace those.
Crayon monitors a much broader footprint: social, news, job postings, filings and more, across 100+ data types. Ulavu focuses on the pages that usually matter most: websites, pricing and offers.
The hub: what a CI tool is and how Ulavu does the core of it.
How Ulavu compares to Klue for a small B2B team.
Add your site and your first competitor. Ulavu tracks the rest and tells you what changed and why it matters, at $10/month.
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