Kompyte, now part of Semrush, is an enterprise competitive intelligence platform built for dedicated CI and sales teams. If you just need to know what your competitors changed without an enterprise contract or a program to run it, Ulavu covers the core at a tenth of the cost.
No credit card to start. Cancel anytime. Up to 4 competitors.Now Kompyte by Semrush, a full competitive intelligence and enablement platform. Strongest on auto-generated battlecards and broad competitor tracking, with CRM integrations and ties into Semrush's ad and keyword data, built for dedicated CI and sales teams. Powerful, and priced and scoped for teams that have someone to run it.
The core job: tracking competitor websites, pricing and offers, with AI that flags what matters to your business. $10/month, set up in about 5 minutes. No battlecards, win-loss or CRM integrations, and no contract.
The short version: if you have a CI or enablement team and want battlecards wired into your sales workflow, look at Kompyte. If you are a founder, PMM or growth lead who just needs to stay on top of a handful of competitors, Ulavu is the lighter, cheaper fit.
An honest look. Kompyte does far more than Ulavu, so the question is how much of it you need.
| Ulavu | Kompyte | |
|---|---|---|
| Price | $10/month, flat | Quote-based (annual contract) |
| Built for | Founders, PMMs, small B2B teams | Dedicated CI and sales-enablement teams |
| Setup | ~5 minutes, self-serve | Onboarding; needs a program owner |
| Competitors tracked | Up to 4 | Scales to many |
| What it tracks | Websites, pricing, offers, promotions | Websites, reviews, content, social, ads, job postings |
| AI relevance to your business | Core feature | AI-filtered |
| Full-page capture history | 30 per competitor | |
| Pricing & packaging change detection | ||
| Battlecards | Its main output | |
| Win-loss analysis | ||
| CRM / Slack / enablement integrations | Email alerts | CRM and enablement |
| Free trial | 7 days, no card | Demo only |
full-page capture and comparison of each competitor's site and pricing, AI that judges every change against your business and emails you only what matters, promotion detection, and change history, for up to 4 competitors at $10/month.
battlecards, win-loss, CRM or Slack integrations, or the broad tracking across ads, reviews and social that Kompyte offers. If those are central to how you work, Kompyte, or Crayon or Klue, is the better tool.
Ulavu is deliberately the 20% of competitive intelligence most small teams actually use, done well. Not a platform to administer.
Ulavu is $10/month, flat, for up to 4 competitors. 7 days free, no credit card. Kompyte is quote-based: you book a demo and sign an annual contract.
No tiers. No per-seat pricing. No sales call.
7-day free trial · no credit card to start
Add your site and your first competitor. Ulavu tracks the rest and tells you what changed and why it matters, at $10/month.
Start your 7-day free trialFor small teams that need the core of competitive intelligence (tracking competitor websites, pricing and offers with AI that flags what matters), yes. For dedicated CI and sales teams that need battlecards wired into the CRM, Kompyte does more.
No. Ulavu focuses on tracking competitor changes and explaining which ones matter. Battlecards are Kompyte's main output, so if those are central to your work, Kompyte is the better fit.
Kompyte doesn't publish pricing. Its Essentials, Professional and Unlimited tiers are all quote-based, sold as annual contracts after a demo. Expect enterprise pricing. Ulavu is $10/month, flat.
Kompyte is a separate competitive intelligence product that Semrush acquired in 2022, now sold as Kompyte by Semrush. Existing Semrush subscribers may get a discount on it.
If you mostly use Kompyte to watch a handful of competitors' sites and pricing, yes: add your site and competitors and you're running in minutes. If you rely on battlecards or CRM integrations, Ulavu won't replace those.