Competitor monitoring for B2B teams

AI competitor monitoring that tells you what changed and why it matters

Ulavu watches your competitors' websites, pricing pages and offers. Its AI compares every new capture with the last one, and emails you only when a change affects your business, along with the reason why.

No credit card to start. $10/month after the trial. Up to 4 competitors.
app.ulavu.com / competitors / northstar-analytics

Northstar Analytics

WEEKLY
HIGH RELEVANCEPRICING · 03 OCT
Growth tier cut 20%, API moved into the plan

Why it matters to you: Growth is the tier your prospects compare against your Standard plan, and bundling the API removes the add-on gap you lead with in demos.

PRICE Δ
−20%
PACKAGING
+1
PROMO
LIVE
CAPTURES
12
OCT 03PRICINGGrowth tier price drop
OCT 03PROMOTop banner · 20% off annual until Friday
SEP 26LOWHero image swapped, testimonial rotated
PRICE DROP · GROWTH $499 → $399PACKAGING · API BUNDLED INTO GROWTHPROMO · 20% OFF ANNUAL UNTIL FRIDAYCOPY · HERO CTA NOW “BOOK A DEMO”LOW · FOOTER LINKS REORDEREDPLAN ADDED · ENTERPRISE TIERPOPUP · FIRST MONTH FREELOW · STOCK PHOTO SWAPPED
The problem

Manual competitor tracking breaks the week you get busy

You bookmark their pricing page. You check it twice. Then a launch eats your month, and you find out about their new tier from a prospect on a sales call.

Changes slip past

Competitors edit headlines, plans and offers quietly. Nobody sends you a press release.

Page watchers cry wolf

Generic change alerts fire on every footer tweak. After a week you stop opening them.

Enterprise CI costs a hire

Klue and Crayon are built for CI teams, on annual contracts. Most B2B teams just need to know what moved.

How it works

Set up competitor monitoring in under 5 minutes

Three steps. Under 5 minutes. Then Ulavu runs on its own.

  1. 01

    Add your site.

    Ulavu reads it and learns what you sell.

  2. 02

    Add up to 4 competitors.

    Paste their homepage and pricing page, then pick daily, weekly or monthly checks.

  3. 03

    Get the changes that matter.

    Each new capture is compared with the last. You get an email when something affects you, with the reason why.

What it tracks

AI competitor analysis, judged against your business

Ulavu reads your site first, so every change it finds is weighed against what you sell.

The whole page, not just the hero

Full-page captures, lazy-loaded sections included, compared with the last capture in copy, layout and positioning.

previous capture vs. this one

Pricing and packaging, line by line

Every plan read with its full feature list. Price drops, new tiers, and features added to or pulled from a plan.

Starter$199 — unchanged
Growth$499 → $399
Growth · features+ API access

Alerts with a reason

Relevant changes come with why they matter and what you might do. Everything else is a short, labelled heads-up.

HIGHUndercuts your compared tier
MEDIUMNew enterprise plan listed
LOWBlog tiles rotated

Full-page screenshots

Up to 30 captures per competitor a month, kept so you can scroll back through their history.

AI change summaries

Plain-English notes on what changed between two captures.

Side-by-side compare

Any two captures next to each other.

Competitor pricing tracking

Plans, prices and feature lists read and compared on every check.

Competitor suggestions

Ulavu suggests rivals in your space during setup.

Promotion detection

Banners, popups and interstitials with a discount, deadline or code. A standing “Start free trial” button doesn't count.

Your cadence

Daily, weekly or monthly checks per competitor.

Context-aware email alerts

Relevant changes explained. Minor ones flagged as a short heads-up.

The obvious question

Why can't I just ask an AI assistant to do this?

You can, once. Paste a competitor's URL into any good assistant and it will tell you what's on the page today. That's the easy half. The hard half is doing it again every day, remembering exactly what the page looked like last week, and knowing which of the changes is worth your attention.

Asking an assistant

  • You have to remember to ask, every single time
  • Nothing is kept: there's no capture from last week to compare against
  • It reads the page in the abstract, with no fixed picture of your business
  • The answer sits in a tab until you go and look for it

Ulavu

  • Runs on your cadence, per competitor, without being asked
  • Keeps every capture and compares each new one against the last
  • Judges every change against the profile it built from your own site
  • Emails you when it matters and says why; stays quiet when it doesn't

Same underlying intelligence. The difference is that it keeps running whether or not you remember to ask.

Change history

Every capture kept, side by side.

Read how a competitor's pricing page moved across a quarter, open any two captures together, and bring receipts to the positioning argument instead of recollections.

  • AUp to 30 captures per competitor
  • BTall pages viewable in full, not cropped
  • CPricing and packaging history per plan
HISTORY · /pricing12 captures
03 OCT
Growth $499 → $399, API bundled
High relevance · your most-compared tier
03 OCT
Top banner: 20% off annual until Friday
Promotion detected on capture
26 SEP
Hero image swapped
Low relevance · cosmetic, no action
Pricing

One plan. $10 a month.

Track up to 4 competitors' pages and pricing, and get alerted only when a change actually affects your business. 7 days free, then $10/month.

Ulavu
$10 /month

Competitor change tracking that only alerts you when it makes business sense.

Start your 7-day free trialno credit card to start
  • Up to 4 competitors
  • 30 captures kept per competitor
  • Daily, weekly or monthly cadence
  • Full-page screenshot capture
  • AI comparative analysis
  • Business-context relevance on every alert
  • Pricing page tracking, plans and features
  • Price drop, offer and packaging detection
  • Promotion detection, banners and popups
  • AI competitor suggestions at setup
FAQ

Competitor monitoring questions

What is competitor monitoring?

It's keeping track of what competitors change on their websites: messaging, pricing, offers and new pages. Ulavu does it automatically and uses AI to tell you which changes matter to your business.

How is Ulavu different from Visualping or other page watchers?

Page watchers alert you when pixels or text change. Ulavu learns your business first, reads the change, and explains whether it affects you. Minor edits get a short heads-up instead of an alarm.

Is Ulavu an alternative to Klue or Crayon?

For teams that need to know what competitors changed, yes, at $10 a month. Klue and Crayon are built for dedicated CI teams with features Ulavu doesn't have, such as battlecards and CRM integrations.

What can I track?

Any public page: homepages, product and pricing pages, landing pages. Ulavu watches up to 4 competitors on your plan.

How often does Ulavu check?

You pick daily, weekly or monthly for each competitor.

Who is Ulavu for?

B2B teams: product marketers, founders and growth leads who track a handful of direct competitors.

Is there a free trial?

Yes. 7 days, the full product, no credit card to start. Then $10 a month.

Stop checking competitor sites by hand

Add your site and your first competitor. Ulavu takes it from there.

Start your 7-day free trialThen $10/month · up to 4 competitors